Meet the founder
Why we started Zeina.
A promise we keep on every visit.
“Don’t waste your time driving to the car wash.”
We started Zeina because we know the pace Dubai lives at. Every hour counts here, yet a trip to the car wash can easily take several hours: first the drive through traffic, then 2–3 hours of waiting while your car is washed at a car wash or detailing centre.
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72 hours
lost by a Dubai driver in rush-hour traffic in 2025. That’s three full days.
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26.5 min
is the average time to drive 10 km across Dubai in the evening rush hour.
Services all over the world are evolving in one direction: saving our time. Taxis, groceries and meals have long come to the door. And it’s more than convenience: a study by researchers from Harvard and the University of British Columbia (PNAS, 2017; 6,271 people in the US, Canada, Denmark and the Netherlands) found that people who spend money on time-saving services are more satisfied with life.
We wanted car care to work the same way. Instead of the client losing hours on the road and in a waiting area, the car wash comes to their home, villa or office: a fully equipped van with its own water and power, and a before-and-after photo report after every visit.
It also matters to us that the client never has to worry about the result or the safety of their car. That’s why every one of our detailers has completed a professional detailing course. They know how to treat paint, plastics and leather with care, and they work to a checklist.
Our motto is “Beauty in details”. Your car will be spotless, wherever it’s parked.
Every car we look after carries our name - and we personally stand behind every visit.
Founder, Zeina Mobile Car Detailing
Sources: TomTom Traffic Index 2025, Dubai · Whillans et al., “Buying time promotes happiness”, PNAS, 2017.